PROVIDENCE, RI – May 5, 2015 – As the only company in the Northeast offering 100 percent post-consumer recycled packaging, Rhode Island-based Packaging2.0 is excited to announce that it has developed a new meat tray that is now being used in over 100 Whole Foods Market’s stores from Maine to New York City as well as Southern California. Made from 100% post-consumer recycled #1 PET plastic, the new meat trays mimic the features of foam, reduce soaker pad usage, and are actually beautiful on the shelf. Unlike foamed plastic, which has limited take-back or recycling infrastructure, this material is recycled in a majority of municipalities across the U.S.
In recent years, foamed plastics manufacturers have been under pressure from regulators to supply more responsible solutions, mainly because their products are neither recyclable nor compostable.
“Packaging 2.0 believes in using the plastic we already have on the planet and circulating technical nutrients in healthy loops instead of allowing them to escape into nature,” said Michael Brown, Packaging2.0 President. “To make this commercially feasible the plastics we use have to be of a high value. We continue to research, test, and innovate better designed packaging alternatives for everyday uses.”
Developed in cooperation with Whole Foods Market, with funding from their Local Producer Loan Program, the new, rigid meat trays are lightweight and strong and incorporate an innovative honeycomb feature on the bottom to reduce the need for absorbent pads. They have a soft flange that will not tear stretch film, but unlike foam trays they are made from 100% recycled plastic and are recyclable after use. Additionally, they are five times more compact than foam trays with five times more trays resulting in significant inbound logistics savings. The design won Packaging2.0 the Best New Product award from Whole Foods Market for the Northeast region in 2014.
“Packaging2.0 is a great local partner for our meat departments at Whole Foods Market,” said Nathan Miles, Grocery Associate Coordinator at Whole Foods Market – North Atlantic. “The clean look and innovative design of this new packaging fits the needs of our stores by helping us minimize the use of soaker pads while giving outstanding presentation of our product. Having packaging that is both recycled and recyclable is something that really resonates with our team members and customers.”
By assisting client companies, such as Whole Foods Market, in bringing environmentally responsible packaging to their businesses, it is one step further towards Packaging2.0’s goal of helping to double the recycling rate for # 1 plastic. In the past few decades, only 30 percent of all PET is being recycled in the U.S. Despite laws and regulations, plastic continues to enter the world’s oceans at an estimated rate of about five million pieces a day. The bulk of this litter is transported via storm drains and watersheds.
Packaging 2.0, Inc., a certified Benefit Corporation (B Corp), is located in Providence, RI and sells and markets thermoformed plastic packaging made primarily from recycled plastics. Started in 2002 to address the growing need for sustainable packaging solutions Packaging 2.0 provides front-end design services, manufacturing and delivery of innovative packaging products.
In 2014 Packaging2.0 sold over 15 million packages made from over 1.5 million pounds of recycled plastic resin. This saved 1.5 million kilowatts of energy and 900 tons of greenhouse gas versus virgin plastic. This is the equivalent to taking over 150 cars off the road for one year. Learn more: http://www.packaging2.com/.